Boyfriend-style jeans and blazers were a hit with female fashionistas last year. But will a new range of 'girlfriend'-style denim catch on with me?
its latest menswear launch is a low-slung, snug-fitting style they've dubbed the Ex-girlfriend jean.
The brains behind the popular all-American denim brand believe that the super-skinny jeans will be a hipster's dream.
The oversized, baggy designs are so-called because they look like the kind of garments a girl might borrow from her boyfriend.
A spokesman for Levi said: 'The Ex-Girlfriend Skinny jean is rooted in the rock-and-roll rebellion of the razor-sharp punk aesthetic a look we at Levi are very familiar with, as we were making jeans the first time the movement took hold, back in the late Seventies and early Eighties.
He explained how the company first launched a skinny jean for men in the Sixties, called the 606 Super Slim.
'Designed with a great deal of stretch fabric, the Ex-Girlfriend Skinny jean allows for an even skinnier, more raucous look and feel,' he added.
Style stealers: Katy Perry's husband Russell Brand and Kate Moss's fiancé Jamie Hince could well be wearing their famous partners' jeans - their rock'n'roll look references the late Seventies and early Eighties
The launch will come as no surprise to fans of Jamie Hince, more famous, perhaps, for being Kate Moss's fiancé than his music career. The Kills frontman often rivals his beloved on the skinny jeans front.
Russell Brand is another fan of the super-skinny look, with pairs in several shades. Though it is not known if they are his own jeans or those of his wife, Katy Perry.
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